Sylwell connects users with trusted holistic practitioners—acupuncturists, chiropractors, functional medicine doctors, and more—for personalized care addressing stress, chronic pain, or overall wellbeing. Live for limited demos at https://www.sylwell.com, Sylwell is designed for broad scalability, offering intuitive discovery and booking with virtual consultations to meet diverse wellness needs.

“Discover trusted holistic care tailored to your wellness journey, wherever you are.”

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Problem Statement

Finding holistic care is challenging, with users navigating fragmented platforms and unreliable searches or word-of-mouth recommendations. Practitioners lack intuitive tools to manage bookings and reach clients effectively, hindering their practice in a growing wellness industry market.

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User Personas

We conducted interviews, surveys, and competitor analysis to understand user and practitioner needs.

Wellness Seeker: Zoya

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Design Process

Research and Insights

• Interviews and Surveys: Identified Zoya’s need for flexibility and Catherine’s need for efficient tools.
• Competitor Analysis: Benchmarked platforms like ClassPass and Mindbody, emphasizing Hatha Studio’s community focus and Hatha yoga offerings.

User Flow Diagram

The diagram below maps how Zoya discovers and books a Hatha yoga class and how Catherine sets up and manages her classes, incorporating features to address their pain points and needs.

Wireframes and Prototyping

• Developed low-fidelity wireframes to map navigation and key interactions.
• Iterated based on feedback from initial user testing with 8 participants (5 seekers, 3 practitioners).

Hi-Fidelity Mockup

Developed initial mockups to visualize the layout and key interactions. Core screens include:

• Home Page: Simplified Clean layout with options to explore yoga, meditation, and wellness offerings.
• Class Search and Filter: Dynamic filters for time, level (beginner to advanced), and modality (e.g., Hatha yoga, mindfulness).
• Practitioner Dashboard: Tools for managing class schedules, client bookings, and performance analytics.
• Accessibility: High-contrast visuals.

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Usability Testing

Conducted usability testing with users and practioners. Observing how easily users could navigate the platform and book classes. Practitioner platform is in the design phase. Feedback loops will focus on refining key features before full development.

Findings: 90% of users found class booking intuitive; practitioners requested enhanced analytics for client retention.
Iterations: Added retention metrics to the dashboard and refined filter UX for faster class discovery.

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Key Features and Impact

For Zoya (Wellness Seeker)

• Personalized Experience: Recommendations based on past bookings (e.g., Hatha yoga for beginners) help Zoya stay consistent.
• Flexible Access: Live and on-demand classes (added post-testing) fit her busy schedule.
• Community Connection: Interactive Hatha yoga events and reviews foster a sense of belonging, addressing her need for support.
• Impact: Calendar sync and reminders reduce missed classes by 30% (projected based on testing feedback).

For Catherine (Practitioner)

• Trust and Growth: Profiles showcasing her Hatha yoga certifications and testimonials attract new clients.
• Efficiency: Automated booking and messaging save 5 hours weekly (estimated).
• Engagement: Progress tracking tools enable personalized guidance, improving client satisfaction.
• Impact: Analytics help Catherine identify high-demand class times, increasing bookings by 20% (projected).

Platform Goals

• User Retention: Achieve 70% monthly retention for wellness seekers.
• Practitioner Adoption: Onboard 100 practitioners in the first 6 months.
• Engagement: 50% of users participate in community events (e.g., live Hatha yoga sessions).
• Usability: Maintain a System Usability Scale (SUS) score of 80+.

Future Considerations

• On-Demand Expansion: Scale on-demand Hatha yoga and meditation content for greater flexibility.
• Marketing Tools: Add social media integration for practitioners to promote classes.
• Global Reach: Support multiple languages and time zones to attract diverse users.
• Accessibility Enhancements: Implement voice navigation for visually impaired users.

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Conclusion

Hatha Studio bridges the gap between wellness seekers and practitioners by offering a seamless, community-driven platform. For Zoya, it provides flexible, personalized access to Hatha yoga and wellness classes, helping her stay consistent. For Catherine, it streamlines operations and builds trust, empowering her to grow her practice. Through rigorous research, iterative design, and usability testing, Hatha Studio delivers a unified solution that simplifies wellness for all.